What are Design Lenses?

A design lens allows you to view your user experience design from the perspective of a single design principle. You can find out more about this lenses project by reading the introductory article Designing with Lenses on the UX Booth site.

Staying Informed

There aren’t many lenses published here yet, although we intend to add a lot more lenses over the next few months. Want to stay informed? Then follow us on twitter  or subscribe to our lens feed. As new lenses are added you will be notified.

Who are We?

Bill Scott

Photo of Bill Scott

Bill Scott is co-author of Designing Web Interfaces and a frequent speaker. He is currently Director UI Engineering @ Netflix.

Prior to that he was VP of Product Engineering at Meebo & Ajax Evangelist & Design Pattern Curator for the Yahoo! Design Pattern Library and co-author of the early Ajax framework OpenRico. As a much younger man, he wrote one of the first best selling games for the Macintosh (GATO, 1985). Follow Bill’s tweets on twitter and his ramblings on his personal design blog and the book blog.

Theresa Neil


Theresa Neil is an Interface Designer located in Austin, Texas. She guides start-ups as well as Fortune 500 companies to craft remarkable user experiences. Recent customers include Pervasive, Proquest Dialog, PBS and PayPal.

Before consulting Theresa worked with Bill to form the User Experience team at Sabre Airline Solutions. Her articles about design and her portfolio are at www.theresaneil.com.

You can contact her directly by email at theresaneil at gmail dot com.

Rochelle King

Rochelle King is the UX Director for Netflix. Before joining Netflix she was VP of UX at Intuit (formerly Homestead).

She is actually a lot more than the paltry paragraph above. But since she is enjoying some much deserved time off and was not available to write a decent bio, this is as good as it gets (for now ๐Ÿ˜‰ )